Retail
Whether your business is brick & mortar, click & mortar, or completely virtual, your sales depend on keeping customers engaged while attracting new customers the moment they have an interest in your products or services.
The ultimate in marketing, word of mouth, would be awesome if you could possibly have a moment with every one of your customers, and they the same with their family, friends and coworkers. Well, there is ONLY ONE medium that approaches reach, relevancy and response of word of mouth and that is text messaging.
There are a number of key uses of text messaging by the retail industry:
- Coupons and Offers...notify your mobile message subscribers of general and exclusive savings opportunities, especially 'flash sales' that only last a few hours; include campaign or individual redemption codes for tracking and variable expiration dates...we've seen redemption rates of 10%-88% with an average of over 25%...try that with paper based coupons that cost way more to distribute!
- Special Events...sponsoring a local event, hosting a special guest, or unveiling a new product? Let your mobile fan group know and have them help spread the word virally that will also help you grow your mobile database.
- Upsell / Cross-sell...a customer recently bought a popular brand jacket and colder, rainy weather is approaching, so notify that customer by text of an exclusive individual special on matching or complimentary scarves, gloves or other accessories; if you have a mobile site, include a link in the text to photos of the promoted items
- Email Marketing...text message is a fantastic way to grow your email communications list simply by having interested consumers text their email address; we can even integrate with your email marketing solution provider for fast registration
- Experience Surveys...get your customers' feedback on recent store visits, products bought or services rendered faster than any other channel by using text messaging, typically, just a few key questions are all you need the answers to
- Employee Communications...keeping in touch with employees can be challenging at times, and likely always time consuming; they all have phones that can receive text messages, and stats indicate, that almost all of your employees send texts regularly too...how about distributing weekly schedules like the one shown below instead of having to print and post, call, or email?
Schdl 05/15-05/21 Mo 03:30p-11:30p chkout Tu 11:00a-08:00p returns We off Th 04:30p-01:00a custsrv Fr 03:30p-09:00p chkout Sa 11:00a-08:00p stock Su off
- Product Recalls...unfortunately, sometimes bad things happen and if you or a manufacturer of a product you sell needs to issue a recall, one up the competition with the ultimate in service by immediately notifying your customers via text
Services
OTAir is the premiere mobile messaging solution of choice for thousands of restaurant locations. OTAir offers exclusive SMS integration with Fishbowl Marketing, the industry leader in email, social and online customer acquisition and loyalty solutions. OTAir has a solution for every restaurant type and size. We also have flexible pricing options for every budget...with NO contractual obligation! Read more...
Groupon, LivingSocial and Google Offers may be all the rage, but in reality, those services put a lot of irrelevant offers in front of consumers. One only needs so many discounted, pre-purchased visits to local spas. OTAir's text messaging solution is extremely targeted to your best customers, because those are the ones who will opt to receive what you want to say directly to their phones. That's also a significant advantage over social media which has no guarantee of being accessed quickly on your customers' mobile devices. Read more...
Text messaging and traditional media are great partners. Individuals tend to first be made aware of mobile engagement opportunities with organizations by television ads, radio commercials, product packaging, magazine ads, newspaper content, etc. In return, text makes the traditional medium instantly interactive. We take the symbiotic relationship even further for magazines and newspapers with our unique "Best of..." voting enhancement solution. Read more...
Get a birds eye view or let's get into the dirt and break down all the campaign data. Either way, we're ready to provide you with granular view into your mobile marketing campaign data in an organized, easy to interpret manner. We've deployed some really cool capabilities, allowing you to segment and access reporting via tagging, similar to gmail. Read more...
This is pretty cool - for us - not for your media buying agency. We can provide measurement statistics on how effective your traditional media (billboards, banners, tv, radio, etc.) is based upon response rates on the mobile call to action. Gone are the days of "recall" and conceptual data - integrate mobile in the mix and get a better view of how effective this is reaching my target audience. Read more...
Use m-commerce as a more efficient method of reaching and communicating with your customers and facilitate a convenient transaction channel. This is growing fast and we believe most companies will have to embrace some level of mobile commerce just as the internet demands. Read more...
Launch a banner ad with OTAir on a contextual ad network on targeted sites and realize excellent click thru rates (10X better than internet) and pay only on performance. Drive traffic to a mobile website and provide users that ability to click-to-call, click-to-locate, access coupons, receive premium content, and much more. We'll provide you a comprehensive strategy and paint a picture of realistic expectations. Whether you are an agency, media buyer, or brand - we can work with you to create a winning campaign leveraging mobile advertising. Read more...