What's going on in the market? What's the history, the current situation? What are the major trends? What's the future looking like? With the product? With competitors? With consumer attitudes? Where is the play for mobile most appropriate? What mobile marketing channel, or combination thereof, makes most sense? You get the idea - garner our collective decades of designing and executing mobile marketing campaigns for hundreds of companies in nearly every industry and vertical market to ensure your campaign is poised for success. Read more...

We monitor, assess and optimize your campaigns even after they've launched to ensure that you continually yield better results. Change the copy, tweek the content, adjust the images.. whatever it takes to ensure your campaign is a success - it's at the heart of what we do. Read more...

This one is pretty self-explanatory, but we take it very seriously and leveraging mobile campaigns to increase lead flow and enhance other methods of lead generation is a great application of using mobile marketing. We leverage the appropriate mix of mobile media channels to ensure you can capture consumer information such as email, zip, preferences, and pass that data along to nearly any system through our flexible back-end in real time. Read more...

Get a birds eye view or let's get into the dirt and break down all the campaign data. Either way, we're ready to provide you with granular view into your mobile marketing campaign data in an organized, easy to interpret manner. We've deployed some really cool capabilities, allowing you to segment and access reporting via tagging, similar to gmail. Read more...

This is pretty cool - for us - not for your media buying agency. We can provide measurement statistics on how effective your traditional media (billboards, banners, tv, radio, etc.) is based upon response rates on the mobile call to action. Gone are the days of "recall" and conceptual data - integrate mobile in the mix and get a better view of how effective this is reaching my target audience. Read more...

Use m-commerce as a more efficient method of reaching and communicating with your customers and facilitate a convenient transaction channel. This is growing fast and we believe most companies will have to embrace some level of mobile commerce just as the internet demands. Read more...

Launch a banner ad with OTAir on a contextual ad network on targeted sites and realize excellent click thru rates (10X better than internet) and pay only on performance. Drive traffic to a mobile website and provide users that ability to click-to-call, click-to-locate, access coupons, receive premium content, and much more. We'll provide you a comprehensive strategy and paint a picture of realistic expectations. Whether you are an agency, media buyer, or brand - we can work with you to create a winning campaign leveraging mobile advertising. Read more...