Media and Publishers
With so many threats to traditional media from blogs, apps, social media, podcasts and more, it's comforting to advocates of tv, radio, and print to know that successful text messaging campaigns are dependent on such media to acquire opt-in by mobile device owners.
The relationship between traditional media and text does not end with an opt-in. Rather, text further benefits tv, radio and print with instant interactive engagement...in essence, making those seemingly stale mediums digitally alive and able to compete with cutting edge threats.
Voted 'Best Way to Vote for Your Favorite...'
What's really cool is how we have worked with publishers, such as Landmark Communication's The Virginian-Pilot / PilotOnline.com, to significantly enhance consumer voting of their favorite businesses in local "Best of..." promotions.
Our proprietary "Best of..." voting solution...
- provides a significant revenue boost for publishers above typical "Best of..." program advertising rates
- is praised by business owners for increasing participation and for being able to have customized response texts to voters that reward future visits
- is a convenient and instant voting mechanism for consumers
- eliminates the need for paper based voting that is expensive to distribute, collect and tally
- is ready to go, out of the box, according to a simply coding mechanism that can be customized for geographical sensitivity and prohibition of ballot stuffing
- is available at a flat-rate price roughly based on quantity of participating advertisers and market size
- enables instant revision of auto-response texts and monitoring of vote counts
- can be further enhanced with optional advertiser-specific vote reminder broadcasts that increase the revenue opportunities for the publisher
- has been proven in effectiveness across multiple voting events since our first implementation in March 2007.
Services
OTAir is the premiere mobile messaging solution of choice for thousands of restaurant locations. OTAir offers exclusive SMS integration with Fishbowl Marketing, the industry leader in email, social and online customer acquisition and loyalty solutions. OTAir has a solution for every restaurant type and size. We also have flexible pricing options for every budget...with NO contractual obligation! Read more...
Groupon, LivingSocial and Google Offers may be all the rage, but in reality, those services put a lot of irrelevant offers in front of consumers. One only needs so many discounted, pre-purchased visits to local spas. OTAir's text messaging solution is extremely targeted to your best customers, because those are the ones who will opt to receive what you want to say directly to their phones. That's also a significant advantage over social media which has no guarantee of being accessed quickly on your customers' mobile devices. Read more...
Text messaging and traditional media are great partners. Individuals tend to first be made aware of mobile engagement opportunities with organizations by television ads, radio commercials, product packaging, magazine ads, newspaper content, etc. In return, text makes the traditional medium instantly interactive. We take the symbiotic relationship even further for magazines and newspapers with our unique "Best of..." voting enhancement solution. Read more...
Get a birds eye view or let's get into the dirt and break down all the campaign data. Either way, we're ready to provide you with granular view into your mobile marketing campaign data in an organized, easy to interpret manner. We've deployed some really cool capabilities, allowing you to segment and access reporting via tagging, similar to gmail. Read more...
This is pretty cool - for us - not for your media buying agency. We can provide measurement statistics on how effective your traditional media (billboards, banners, tv, radio, etc.) is based upon response rates on the mobile call to action. Gone are the days of "recall" and conceptual data - integrate mobile in the mix and get a better view of how effective this is reaching my target audience. Read more...
Use m-commerce as a more efficient method of reaching and communicating with your customers and facilitate a convenient transaction channel. This is growing fast and we believe most companies will have to embrace some level of mobile commerce just as the internet demands. Read more...
Launch a banner ad with OTAir on a contextual ad network on targeted sites and realize excellent click thru rates (10X better than internet) and pay only on performance. Drive traffic to a mobile website and provide users that ability to click-to-call, click-to-locate, access coupons, receive premium content, and much more. We'll provide you a comprehensive strategy and paint a picture of realistic expectations. Whether you are an agency, media buyer, or brand - we can work with you to create a winning campaign leveraging mobile advertising. Read more...