Services

"No two companies are alike"

We provide solutions that are specific to YOUR brand, YOUR challenges, YOUR budget, and any other circumstance that is unique to YOU. No two companies are alike, so let us help you develop a mobile marketing strategy that meets YOUR needs.

We make an investment in our clients and partners to ensure they know not just how to use the technology, but how to use it well, benefit from our collective experience and in turn create great, integrated mobile marketing campaigns.

Capabilities:

  • SMS (Text Messaging)
  • MMS (Multimedia Messaging)
  • Mobile Website development
  • Mobile Advertising
  • Smartphone Applications
  • Premium content
  • White-label Platform

Professional Services:

OT-Guided™ provides any-sized company or partner the training and resources they need in a new area of expertise and the ability to gradually take control of their campaigns as they become proficient. We'll teach you, then pass you the keys when you're ready.

OT-Managed™ provides brands, agencies, marketers with a fully outsourced solution that includes strategy, quick launch, ongoing weekly reviews and on-demand support. Great for your brand if you don't have the knowledge or time to manage your campaigns.

OT-Partner™ provides small to mid-sized brands, agencies, marketers with a fully outsourced solution that includes demo accounts, client strategy, quick launch, real-time reporting, analysis and optimization and private label mobile marketing and on-demand support. Preferred by marketing agencies and resellers.

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Services

Mobile Strategy

What's going on in the market? What's the history, the current situation? What are the major trends? What's the future looking like? With the product? With competitors? With consumer attitudes? Where is the play for mobile most appropriate? What mobile marketing channel, or combination thereof, makes most sense? You get the idea - garner our collective decades of designing and executing mobile marketing campaigns for hundreds of companies in nearly every industry and vertical market to ensure your campaign is poised for success. Read more...

Campaign Optimization

We monitor, assess and optimize your campaigns even after they've launched to ensure that you continually yield better results. Change the copy, tweek the content, adjust the images.. whatever it takes to ensure your campaign is a success - it's at the heart of what we do. Read more...

Lead Generation

This one is pretty self-explanatory, but we take it very seriously and leveraging mobile campaigns to increase lead flow and enhance other methods of lead generation is a great application of using mobile marketing. We leverage the appropriate mix of mobile media channels to ensure you can capture consumer information such as email, zip, preferences, and pass that data along to nearly any system through our flexible back-end in real time. Read more...

Reporting & Analytics

Get a birds eye view or let's get into the dirt and break down all the campaign data. Either way, we're ready to provide you with granular view into your mobile marketing campaign data in an organized, easy to interpret manner. We've deployed some really cool capabilities, allowing you to segment and access reporting via tagging, similar to gmail. Read more...

Media Measurement

This is pretty cool - for us - not for your media buying agency. We can provide measurement statistics on how effective your traditional media (billboards, banners, tv, radio, etc.) is based upon response rates on the mobile call to action. Gone are the days of "recall" and conceptual data - integrate mobile in the mix and get a better view of how effective this is reaching my target audience. Read more...

Mobile Commerce

Use m-commerce as a more efficient method of reaching and communicating with your customers and facilitate a convenient transaction channel. This is growing fast and we believe most companies will have to embrace some level of mobile commerce just as the internet demands. Read more...

Mobile Advertising

Launch a banner ad with OTAir on a contextual ad network on targeted sites and realize excellent click thru rates (10X better than internet) and pay only on performance. Drive traffic to a mobile website and provide users that ability to click-to-call, click-to-locate, access coupons, receive premium content, and much more. We'll provide you a comprehensive strategy and paint a picture of realistic expectations. Whether you are an agency, media buyer, or brand - we can work with you to create a winning campaign leveraging mobile advertising. Read more...