Examples

39649 - University Directories - Integrating the User Interface - Advertising -

Leading the industry since 1974, University Directories partnered with OTAir to offer their advertising clients the ability to integrate mobile into their directories. Instead of having all their advertisers directed to OTAir.com to edit their mobile campaigns, OTAir offers the ability to integrate their user interface directly into the University Directories website.
More info: http://www.universitydirectories.com/Text/

Start Date: 01/28/2008 | End Date: Unknown | Posted: 06/02/2008

42269 - ICF International - Fully Integrated Mobile - Info -

The NY DOT provides a public service of alerting urban citizens, especially those in the NYC area, when air quality is at such a poor level that citizens need to help by using public transportation or carpooling. Mobile allows those alerts to reach citizens much faster, which is important as sometimes air quality determination is made with little advanced notice. Clean Air New York has fully integrated the mobile call to action across all their promotional materials, including radio, signage, website, and live events. Consumers can opt-in at http://www.CleanAirNY.org or by texting AIR to 42269 (4CANY).
More info: http://www.CleanAirNY.org

Start Date: 04/01/2008 | End Date: Unknown | Posted: 06/02/2008

476669 - Papa John's - Mobile Coupons - Advertising -

Papa John's of Central NC has partnered with OTAir to provide periodic specials via text messaging to mobile subscribers. They promoted through web advertisements with the text call to action on the ad. It was a great way to get pizza on the consumers mind at key times of the day.
More info: http://www.papajohns.com

Start Date: Unknown | End Date: 05/30/2008 | Posted: 06/02/2008

68247 - Bridgewater College - College Emergency Alerts - College / Univ. -

Bridgewater College recently chose OTAir as the provider of their mobile and email emergency alert system. OTAir's web based system gives colleges the ability to access the alert system from any computer and even the ability, given the correct credentials, to use a mobile phone to send out broadcasts should access to a computer not be.
More info: http://www.bridgewater.edu

Start Date: 10/01/2007 | End Date: Unknown | Posted: 06/02/2008

68247 - Funny Bone Club - Broadcast for VIP lists - Entertainment -

The Funny Bone Comedy Clubs partnered with OTAir to create a VIP list to receive specials and notifications about upcoming shows. Each broadcast to the VIP guest list offered multiple free or discounted tickets for an upcoming show that wasn't sold-out, along with the box office phone number to increase and drive consumer response. With a text call-to-action on in-venue signage, included within radio ads on all Richmond stations, MC announcements, and on-screen at the club, the Richmond Funny Bone was able to generate a VIP list with over 1,700 customer opt-ins in just three months.
More info:Richmond Funny Bone Case Study
More info: http://www.funnyboneusa.com/

Start Date: 01/01/2008 | End Date: Unknown | Posted: 06/02/2008

68247 - Hershey Entertainment - Event Promotions - Entertainment -

Hershey Entertainment teamed up with OTAir for a number of promotions in celebration of 100 years of Hersheypark. They utilized aerial promotions, text specials, deals, coupons and more. OTAir also manages text promotions for the 2006 Calder-Cup champion Hershey Bears of the American Hockey League for vendor promotions, interactive fan participation, giveaways and more. The newsworthy giveaway that Hershey utilized OTAir's text 2 win was for a free car given to a high school student during an All Night Drug & Alcohol free event. More info: http://www.hersheypa.com/

Start Date: 05/01/2007 | End Date: Unknown | Posted: 06/02/2008

68247 - USAA - Text 2 Win at a Live Event - Contest -

USAA partnered with OTAir in a successful effort to get valid email addresses for lead generation during several Seattle Seahawks home games. As an added incentive, interested mobile users were entered into a contest to win four upgraded seats for their current game. Through the campaign, over 70% replied with their email with 98% of those emails being valid.
More info: USAA Case Study
More info: http://www.usaa.com

Start Date: 10/01/2007 | End Date: Unknown | Posted: 06/02/2008

68247 - WTVR Channel 6 - Text 2 Win on TV - Advertising -

Local CBS affiliate WTVR-Channel 6 and station advertiser Busch Gardens Williamsburg were looking for an innovative way to promote the opening of the Griffon roller coaster in 2007. WTVR CBS-6 teamed with OTAir to provide a comprehensive text messaging solution during the 2008 NCAA men's basketball tournament. On-air messages were shown twice a game during the 2008 NCAA March Madness tournament. The message offered viewers the chance to text in to win a pair of tickets to an upcoming Final Four tournament in 2009. When users texted in, they were entered into the drawing for the tickets along with receiving a mobile coupon to reduce the price of a one day admission.
More info:Busch Gardens Case Study
More info: http://www.buschgardens.com/BGW/

Start Date: 01/01/2007 | End Date: Unknown | Posted: 06/02/2008

74568 - PilotOnline.com - Mobile Voting Campaigns - Advertising -

The Virginia-Pilot partnered with OTAir to mobilize their 'Best of&' campaign to increase awareness and participation. OTAir helped to set up an all encompassing campaign allowing real-time vote tracking, voting limitation, and customized responses. In less than three weeks, over 5,500 votes were cast just through text message alone.
More info: "Best of..." Case Study
More info: http://hamptonroads.com/bestof

Start Date: 04/01/2007 | End Date: Unknown | Posted: 06/02/2008

74568 - PilotOnline.com - Customizable Alerts - News -

When deciding to implement traffic alerts to the Virginia Beach/Hampton Roads area, PilotOnline.com looked for a system that would allow users to customize what days, what times, and what roads they would receive notifications for. Through OTAir they found a system that not only offered that, but synched up with the Virginia Department of Transportation's information system.
More info: http://hamptonroads.com/alerts

Start Date: 04/01/2007 | End Date: Unknown | Posted: 06/02/2008

74568; 784637; 476669 - Landmark Communications - Breaking News Alerts - News -

All three news publications of Landmark Communications (The Roanoke Times, The Virginia Pilot, News & Record) utilize OTAir's broadcast services to send out free breaking news alerts to those that opt in. These alerts help to keep their subscriber informed as well as drive interest in visiting the respective news websites or sales of newspapers.
To Subscribe Text BNEWS to:
784637 (RTIMES) for The Roanoke Times
476669 (GSONOW) for the Greensboro News & Record
74568 (PILOT) for The Virginia Pilot
More info: http://www.landmarkcomm.com

Start Date: 04/01/2007 | End Date: Unknown | Posted: 06/02/2008