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im•pulse (n)
an impelling force;
an abrupt inclination;
a sudden wish or urge.
Action...it‘s desired now, it‘s required now. It may be to request additional information about a product or service. It may be to make an audience aware of a time sensitive promotion offered in response to a competitor‘s action, inventory levels or an environmental condition. It may involve distributing an alert to sales or service staff about a product recall or security concern. It may be to convey a sports score or event cancellation.
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Recognized as one of 20 Virginia Growth Companies to Watch for 2007
& one of a few Greater Richmond Companies To Watch for 2007
Greater Richmond Technology Council & Qimonda Technology Innovation Award Finalist 2007
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Whatever your message, the intention is to solicit an abrupt inclination to actively respond to your messsage. Because now your target audience is a moving target being sought through a growing plethora of media choices and formats, there is no better method of achieving response than utilizing the mobile devices people now have with them at all times to convey a portion or all of your message. In the industry, such an approach is termed mobile text message marketing. We realize the potential is bigger than just porting what has worked traditionally to the mobile platform. We know from experience, market awareness and competitive advantage that much more is needed to incite immediate action. Go ahead. Give it a try right now. Act on an im•pulse and engage us. Just text the word OTAIR to 68247.
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Need a primer on mobile marketing? Laura Marriott, Executive Director of the Mobile Marketing Association, has a written a series of very informative articles. We suggest starting with "Mobile Marketing: Back to Basics" and then follow it with the links at the end of the article. OTAir im•pulse marketing architects are also ready to answer any mobile marketing questions you may have.
im•pulse marketing and media is how we make the mobile channel work for you as part of your overall marketing strategy and execution. The OTAir im•pulse marketing approach combines a powerful turnkey, yet flexible, mobile messaging system with experienced mobile marketing specialists to deliver a comprehensive solution for soliciting im•pulse from your audience.
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