How's an Audience of 20 Million Sound?

Posted on 2008-12-19 11:14:00

Are you a marketer? Would you like to actively engage 20 million potential customers with your brand in a manner unlike any that existed up until five months ago? Oh, and as a side benefit, your brand will be further noticed by millions more and automatically picked up and likely reported on by numerous press outlets and blogs...sound good? But, wait, it gets better...the distribution of your brand engagement opportunity is free, you will achieve a significant advantage over competitors, and this opportunity may even be revenue generating depending on your business type. Too good to be true? Nope!

If there are not yet 20 million iPhone users, there will be very soon. There were over 13 million at the end of last quarter's reporting by Apple and estimates are that 7 million iPhones will be sold this quarter alone. You do the math...but what you may not know, is that a total of 20 million users will put the iPhone close to the total number of Blackberry users, yet achieved with just two generations of one device on one carrier in just 18 months.

While all this is good news for Apple, it's great news for you as a marketer. You have an opportunity to engage your prospects in a powerful, creative manner using text, audio, video, imagery, gaming interaction, lifestyle utility, and more. You can deliver news, promotions, coupons, benefits, scores, recipes, white papers, training videos, etc. while receiving in return lead data, feedback, photos, votes, referrals, location info, and other usage data.

Join Sam's Club, Amazon.com, Audi, KRAFT Foods, Target, GAP, eBay, ESPN, Bloomberg, The Weather Channel, Disney, Stanford University and a rapidly growing list of other brands in providing brand engagement opportunities to consumers through information, utility, entertainment, deals and/or community. But, please keep in mind that a rush to market with a poorly designed application or a regurgitation of your existing web site will result in more harm than good...you will meet the wrath of AppStore reviewers. So, get in touch with an experienced mobile solutions provider who can guide your brand through an appropriate design, development, distribution, marketing and update process that will result in excellent ratings by reviewers and utilization by consumers. Give OTAir a call or fill out our Contact Us form today.