When "Appvert" Just Isn't Enough For Your Mobile Marketing Objectives

Posted on 2008-11-21 08:57:00

You may or may not have heard the term "Appvert" before, but is certainly being tossed about with increasing frequency on the web due to the power and reach of the iPhone and the accompanying iTunes AppStore.

An appvert is simply an application designed to promote or be heavily inclusive of a product, service, event or brand. I guess you could say it bears some similarity to a concept those...

Read more about When "Appvert" Just Isn't Enough For Your Mobile Marketing Objectives

OTAir to Exhibit at Ad:Tech New York

Posted on 2008-11-04 08:36:00

FOR IMMEDIATE RELEASE Contact: James Washok 804-750-2058

NOVEMBER 4, 2008 – NEW YORK – OTAir, a leading mobile marketing company with a focus on enhancing marketing and communications to solve business challenges, will join industry leaders such as Google, YAHOO! and others in exhibiting at ad: tech new york, the premiere event for digital marketing. OTAir specializes in making marketing...

Read more about OTAir to Exhibit at Ad:Tech New York

Growing Pains - New Home, New Site, New Products and Soon a New Year

Posted on 2008-10-25 11:32:00

I've heard it said a number of times that growing a business is like raising a child. There's lots of excitement at "birth" or launch. Then, there's some growth that's natural and great to experience, but the realization of the dangers of the real world slowly set in. As the "child" develops further and moves beyond the initial stages of life towards adolescence, new and complex challenges...

Read more about Growing Pains - New Home, New Site, New Products and Soon a New Year