Blog 
On this blog our CEO Jim Washok and other members of our team write about new mobile technology, exciting company news, and general rants and raves of all things mobile.
100% Response Rate - Guaranteed!!!
Posted on 2009-01-22 09:02:00
As a mobile marketing firm, we are often asked for our input on the participation levels expected for a marketing campaign. For good reason, marketers want reassurance that their marketing investment will pay off, delivering at least a minimally accepted response rate to a promotion.
In a mathematical way of speaking, the core of the question we use a variety of experiences, collected...
Ouch! Media to Retrench in 2009 - Time for Mobile Reinforcement!
Posted on 2008-12-30 08:37:00
FitchRatings is out with an annual forecast of what marketing and media buying across multiple mediums will look like in the new year. Given economic conditions, it is unsurprising that 2009 is forecast to be one of the worst years in the past 50 years for a decrease in local and national ad spend.
Certainly, this is very bad news for most media outlets. Anything print related is going to...
Read more about Ouch! Media to Retrench in 2009 - Time for Mobile Reinforcement!
How's an Audience of 20 Million Sound?
Posted on 2008-12-19 11:14:00
Are you a marketer? Would you like to actively engage 20 million potential customers with your brand in a manner unlike any that existed up until five months ago? Oh, and as a side benefit, your brand will be further noticed by millions more and automatically picked up and likely reported on by numerous press outlets and blogs...sound good? But, wait, it gets better...the distribution of your...
When the Market's Lean...Lean on Mobile Marketing
Posted on 2008-12-05 09:12:00
Though the economy is in a troubled state...well, let's face it, it sucks...marketers still need to promote their products or services, retailers still need to get coupons into the hands of shoppers, and restaurants still need to get warm, hungry bodies in the seats. In fact, during these tough times, the urgency for communication of promotions, deals, and offerings are even is even more...
Read more about When the Market's Lean...Lean on Mobile Marketing
Recent Blog Posts
- Growing Pains - New Home, New Site, New Products and Soon a New Year
- OTAir to Exhibit at Ad:Tech New York
- When "Appvert" Just Isn't Enough For Your Mobile Marketing Objectives
- When the Market's Lean...Lean on Mobile Marketing
- How's an Audience of 20 Million Sound?
- Ouch! Media to Retrench in 2009 - Time for Mobile Reinforcement!
- 100% Response Rate - Guaranteed!!!