Engaging Mobile Communications
OTAir creates solutions that solve communication challenges. External or internal. Marketing or operational. We make your message more targeted, relevant, and interactive.
Your mobile initiatives will benefit from our nearly five years of experience powering tens of thousands of mobile engagements across a wide spectrum of industries and communication objectives. OTAir's creative solution architects apply a very consultative approach, working to understand our clients beyond the requested need to more comprehensively and successfully...
- increase revenue
- decrease expenses
- generate leads
- improve customer service
- foster brand socialization
Our expertise is engineering advanced innovations in text message (SMS) communications...to stay ahead of the edge in the wireless world and develop the capabilities that you may not even know exist yet to engage customers, employees, volunteers, distributors, vendors - really anyone who wants their information on the go, whenever, wherever.
Don't get edged out by not embracing very real opportunities to connect with your target market. Contact OTAir today. We will work with you to design the right mobile solutions, with an appropriate implementation plan, and at an attractive price for your organization. And, if you represent a media outlet, technology service provider, or niche marketing agency and would like to incorporate mobile messaging capabilities into your product offering to benefit your clients, we have incredible solutions for you too.
Solutions
White label our proprietary system and internalize your own instance of a best-in-breed mobile marketing platform. We've helped our Partners to create entire business lines and power platforms in a private label environment for clients like Fishbowl Marketing, University Directories, and some of the top tier ad agencies. If there's some tool or platform that we don't have out-of-the-box? No problem. We're ready to meet your needs with custom products and services. Read more...
Have our developers take your vision and make it into reality. We create pretty robust applications and optimize them for nearly every handset. Get your own app on the iPhone app store or make a more ubiquitous application able to be delivered to many handsets. We'll help guide you based upon your target market, budget, and goals. We focus on extending your brand to the mobile audience. Read more...
The OTAir infrastructure supports some of the most trafficked short codes. Get a vanity short code that reflects your brand and create another option for your target audience to interact, obtain more information, and/or receive offers. We will work with you to create and memorable and repeatable Short Code that will allow customers to continually connect to your services through MMS and SMS messages. Read more...
Deliver targeted, personal coupons in a variety of formats. OTAir will help you identify the best strategy, whether that means coupon codes, dynamic coupons and/or tieing into POS systems and other data integration opportunities that make redemption, monitoring, and measurement a breeze. No longer does a consumer have to cut out, remember, and bring hard copies of your expensive, color printed, "doesn't scan well" coupons. The trend line with mobile coupons is not declining. Read more...
Improve the way your VIP customer base interacts with you through enhancing the ability to communicate through mobile apps, SMS and other capabilities. We will tie into existing databases in order to provide customer-specifc data, making the loyalty program more personal and relevant. Read more...
With 95% of text messages read, and usually within 15 minutes - augment your other communication channels with a reliable SMS transmission to provide more comprehensive alerts. Improve your business continuity planning by enabling a SMS emergency distribution by OTAir. We provide this to dozens of companies, universities and institutions and provide a reliable system that provides you the ability to send messages to targeted audiences or entire lists in seconds, both from our browser-based interface or directly from your phone. Read more...
OTAir allows you to simultaneously connect with your established market and consumer base by leveraging bulk and mass SMS and MMS messaging announcements. OTAir specializes in developing and distributing news, information, sales events, promotional campaigns and more to a database of opt-in subscribers. Read more...
OTAir provides text and multimedia messaging services to its clients by enhancing your current system capabilities to allow messages to be sent directly from your own system! In one step, call OTAir's Open Application Programming Interface (API) from your site and deliver marketing campaigns to your customers via our API Gateway. Read more...
Services
What's going on in the market? What's the history, the current situation? What are the major trends? What's the future looking like? With the product? With competitors? With consumer attitudes? Where is the play for mobile most appropriate? What mobile marketing channel, or combination thereof, makes most sense? You get the idea - garner our collective decades of designing and executing mobile marketing campaigns for hundreds of companies in nearly every industry and vertical market to ensure your campaign is poised for success. Read more...
We monitor, assess and optimize your campaigns even after they've launched to ensure that you continually yield better results. Change the copy, tweek the content, adjust the images.. whatever it takes to ensure your campaign is a success - it's at the heart of what we do. Read more...
This one is pretty self-explanatory, but we take it very seriously and leveraging mobile campaigns to increase lead flow and enhance other methods of lead generation is a great application of using mobile marketing. We leverage the appropriate mix of mobile media channels to ensure you can capture consumer information such as email, zip, preferences, and pass that data along to nearly any system through our flexible back-end in real time. Read more...
Get a birds eye view or let's get into the dirt and break down all the campaign data. Either way, we're ready to provide you with granular view into your mobile marketing campaign data in an organized, easy to interpret manner. We've deployed some really cool capabilities, allowing you to segment and access reporting via tagging, similar to gmail. Read more...
This is pretty cool - for us - not for your media buying agency. We can provide measurement statistics on how effective your traditional media (billboards, banners, tv, radio, etc.) is based upon response rates on the mobile call to action. Gone are the days of "recall" and conceptual data - integrate mobile in the mix and get a better view of how effective this is reaching my target audience. Read more...
Use m-commerce as a more efficient method of reaching and communicating with your customers and facilitate a convenient transaction channel. This is growing fast and we believe most companies will have to embrace some level of mobile commerce just as the internet demands. Read more...
Launch a banner ad with OTAir on a contextual ad network on targeted sites and realize excellent click thru rates (10X better than internet) and pay only on performance. Drive traffic to a mobile website and provide users that ability to click-to-call, click-to-locate, access coupons, receive premium content, and much more. We'll provide you a comprehensive strategy and paint a picture of realistic expectations. Whether you are an agency, media buyer, or brand - we can work with you to create a winning campaign leveraging mobile advertising. Read more...